World of Booking.com

As Lead Designer at Booking.com, I lead the design of the Sponsorship Identity Guidelines for MLB and UEFA, creating a fresh yet unified system adaptable across multiple sponsorships. Booking.com’s sponsorships span global events, requiring a design approach that ensures consistent yet flexible brand representation.

Sponsorship campaigns involve close collaboration with multiple internal teams and external partners, extending beyond traditional brand campaigns to encompass both physical and digital assets. This includes unique elements such as in-stadium branding, composite logos, and adaptable designs that work across diverse channels.

It’s been an incredible challenging experience shaping this system, and I’m excited to see how it enhances future sponsorships as Booking.com continues making it easier for everyone to experience the world.