World of Branding
Client: Haeru
Project: Brand identity
Role: Webdesign, identity design
Haeru Amsterdam, where exceptional hair meets a personalized experience. Located in the heart of Amsterdam, the salon is a haven for style, self-expression, and confidence.
I had the privilege of developing a brand new identity for Haeru Amsterdam, a salon that’s all about transforming not just hair,. From crafting the sleek, modern logo to designing the business cards, window stickers, and website, every detail reflects Haeru’s commitment to creativity, quality, and a personalized touch.
The new branding captures the essence of the salon: stylish, approachable, and professional. It’s a visual identity that invites clients to step into a world of self-expression and confidence.
Closed on Monday x Shiwi
Client: Shiwi
Project: Brand refresh
Role: Strategy, brand identity design
”Sunshine goes beyond rays of light, it’s a way of live”.
In 2023, I led the brand refresh for Shiwi, a swimwear brand rooted in adventure and real moments. As a freelance senior designer with Closed on Monday, I helped redefine Shiwi’s identity to appeal to both spontaneous and thoughtful consumers, blending style with versatility.
We created a clean, vibrant visual direction using inclusive imagery, natural light, and bold prints — capturing the brand’s energy across beach and city settings. Shiwi stands out by embracing authenticity over perfection, offering more than just swimwear: it’s a lifestyle for every moment.
