KLM Travel well

Working alongside KLM’s Digital Marketing team has been an incredible experience. As a freelance Lead Designer, I had the opportunity to collaborate closely with KLM’s UX and Brand teams to develop a fresh Digital Experience Design Language (DXDL). As part of the core identity group, we led multiple design sessions, exploring and co-creating a visual language that aligns with KLM’s evolving digital identity.

A key focus of my role was leading the Travel Well digital brand identity, working cross-functionally with the Brand and UX teams to seamlessly integrate it into KLM’s digital ecosystem. One of the milestones was delivering the first version of the brand identity guidelines— a reflection of the dedication and teamwork of everyone involved.