Nike kids campaign
2020
Foot Locker x Nike
Foot Locker x Nike: The Fastest Innovation for Play with the Nike Dynamo Go
For Foot Locker’s February kids campaign, sponsored by Nike, we were tasked with creating a concept that showcases the Nike Dynamo Go as the ultimate footwear innovation. The campaign focused on the idea of independence, highlighting how the easy on/off design allows kids to be more flexible, independent, and ready to play faster.
The creative idea
We positioned the Nike Dynamo Go as the fastest and most inclusive innovation platform for play, empowering kids to take control of their footwear. Through vibrant, energetic visuals, we told a story of how the sneaker enables kids to move with ease, boosting their confidence and giving them the freedom to play without limits. This campaign celebrated both the innovation of the shoe and the spirit of independence it brings to young wearers.
