Bringing Brands to Life
Transforming Creative Concepts into Immersive Retail Windows & Spaces
World of Retail
Galeries Lafayette, 2018
Retail Design
During its first Fashion Week, Tommy Hilfiger unveiled an exclusive capsule collection in collaboration with style icon, Zendaya.
Inspired by the bold spirit of the 1970s, the Tommy x Zendaya collection made its worldwide debut at Galeries Lafayette Paris Haussmann, where it was showcased for two weeks. As one of the designers behind the concept, I played a key role in bringing this immersive activation to life, collaborating with We Love Art Agency to craft a striking visual experience. From captivating window displays and a dynamic pop-up store to the central podium and runway, every element was carefully designed to reflect the collection’s retro-chic aesthetic.
Allbirds x Selfridges
Carbon Concept Store
The Challenge
Educate shoppers on fashion’s carbon footprint and inspire brands to take accountability.
The Goal
Create an engaging space that makes carbon tangible and highlights Allbirds' path to net zero.
The Approach
We designed a Carbon Concept Store for Allbirds at Selfridges, translating carbon impact into a tactile, visual experience. Working alongside the team at HarrimanSteel, I helped shape the retail concept, while an interior architect brought it to life through detailed modeling. The space featured to-scale carbon representations and product labeling, reinforcing Allbirds’ industry-first carbon transparency initiative.
