World of Sidestep

2020

Developing the identity

“At SIDESTEP, we believe that sneakers, creativity & style go together and that carefully choosing your pair of sneakers is a form of creative expression. SIDESTEP speaks to the innovative and creative insiders who keep up with the latest trends and love to create their own style.”

Sidestep

How it evolved

Rooted in Germany, Sidestep quickly expanded to the Netherlands, making its mark in the sneaker scene. I played a key role in shaping the brand’s visual language leading the shift to in-house campaign shoots that brought more creative freedom and a cohesive style. As Sidestep gained momentum, we partnered with Nike on several campaigns.