Tommy Icons

Presenting the Fall 2018 collections at the outdoors pool deck of the Tokyo Prince Hotel, we continued to disrupt the traditional runway rules. The collections came to life through a unique water-jet projection, featuring Hailey Baldwin, Winnie Harlow, and a diverse cast. Images of guests, captured by Leslie Kee, appeared alongside the message "The Icons of Tomorrow Are the Leaders of Today," reinforcing the brand’s vision of inspiring change-makers.

As a team, we collaborated to develop a unique identity for the Tommy Icons show, drawing from Tommy Hilfiger’s heritage to bridge past and present in an innovative way. We translated graphics into an identity for a physical space, and I played a key role in designing the T-mall pop-up, POS materials, and invites.