Tommy Sport

The global launch of Tommy Sport, a new apparel line that fuses Tommy Hilfiger’s ‘classic, American, cool’ DNA with best-in-class athletic designs. From the brand archives, to the track, to the city, the collection features true sports functions and aesthetics grounded in the rich heritage. The new Tommy Sport logo is inspired by the iconic flag, and the design language celebrates the brand’s DNA with a bold primary color palette, made modern through sharp photography and graphic animations.